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This weekend millions of people will tune in to what arguably has become America’s new pastime, the NFL Super Bowl. This championship game has evolved into a major social event that even non-football fans enjoy. Gathered around an array of food and drink, viewers will witness very intense creativity on the field, on the sidelines, in the media booth, and even in the commercials.

On the field you’ll witness a mastery of fine motor skills and lightning fast decision making and problem solving. Players harness their training, knowledge, and creativity to gain any slight advantage they can over their opponent. As spectators we get to witness the culmination of thousands of hours of hard work, practice, and study. Likewise, coaches on the sidelines and the booths are using their knowledge, expertise, and critical thinking skills to come up with creative solutions to score and to prevent the other team from scoring.

For the viewer, this experience is brought forth through many creative ways. The camera angles selected for the best view, the replays, the graphics to show what is happening , the banter and language of the play-by-play and color commentators, and the sideline reporters are all carefully constructed facets to create an enjoyable experience for the television audience.

Last, but definitely not least, is the creativity on display during the commercials. Indeed, Super Bowl commercials have become the pinnacle showcase for companies and ad agencies to strut their stuff. This is an event where audiences don’t tune out during the commercials, in fact, many viewers are solely interested in the commercials themselves.

So this Super Bowl Sunday, whether you are furtively watching the game itself or just casually enjoying the festivities, pay close attention to all the ways that you witness creativity in action. This new lens might lead to some new insights.

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